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Scents that make Sense

At Hardy Henry Services Ltée, we are continuously bringing you the latest techniques and products innovations. Initial’s Premium Scenting is an innovative and exciting way to express your brand and to enhance customer experience in your retail space, hotel, gym, and any other public spaces.

The power of Premium Scenting

Smell is the most powerful of our five senses and 75% of the emotions we generate on a daily basis are affected by smell. Since smell bypasses mental judgement and interpretation, it is also the most influential of our sense. The memories we recall through odours are significantly more emotional than those recalled by auditory or visual triggers. Our Premium Scenting uses this subtle yet powerful sense of smell to add an extra dimension to your brand message.

Stand out of the crowd

By uniformly diffusing a specially selected fragrance into the air, Premium Scenting helps create a unique and memorable ambiance, which shoppers and customers will associate with your brand. Scents are selected to complement your brand image. They become part of the total experience and customers recognise that a particular scent « belongs » to a particular brand.

Some Scenting Facts

  • No two people experience an odour in the same way.
  • The average person can recognise approximately 10,000 different smells.
  • People can recall smells with 65% accuracy after one year.
  • The nose transmits messages to the area of the brain that processes emotions and memory.
  • 75% of the emotions we generate on a daily basis are affected by smell.
  • 40% of customers stay longer in a pleasantly scented environment.

Premium Scenting for your RETAIL Business

Our retail customers around the world work with us because we help them increase dwell time, sales, and average spend.

Independent research from around the world proves that shoppers feel comfortable in appropriately scented environments. Where they feel comfortable, dwell time increases. A scented environment created by Initial Premium Scenting will make your store or retail complex more appealing and improve the moods of shoppers. Research by some of our airport operators has shown us that they get better customer feedback when something smells clean, rather than just looking clean.

The smell of success

Retailers who are already using scenting have made certain smells their own. We have retail customers around the world, from small outlets, to large stores, to whole shopping centres. For some of our retailers, the power of their brand is in their smell…and you will even recognise the brand when you smell it, and before you see the store itself! We have examples of sales increasing by 40% to 65%.

Premium Scenting for your HOSPITALITY Business

Global brands such as Marriott and Hilton Hotels recognise the power of scenting. Hotel Bloom in Brussels built a unique experience within the hotel. The brand scent they selected for the hotel is now available as a bottled fragrance for guests to buy, available only from the hotel.

Consumers now have more choice than ever, and are able to freely exchange their opinions and experiences via social media. A pleasant experience shared with others is good for your reputation and can lead to new and repeated business. A relaxing and welcoming ambiance can ensure that customers will stay for longer, recommend you to others and will return to stay with you.

Global recognition

Customers around the world are communicating their brand using the international language of scent. Premium Scenting supports hundreds of small, independent and boutique hotels to build their reputation and increase recommendations from their international visitors by producing a memorable brand experience.

Expert Surveying and Servicing

The Premium Scenting comes in 5 universe of scents and 13 different ranges.Our consultant will work with you to identify which scents correctly reflect the image that you want for your brand. Alternatively, our own perfumer can work with you to create a totally unique scent, just for your brand. We are also available to provide a seasonal fragrance programme, allowing you to treat your customers to the smell of Christmas, for example.


We will survey your space to find the best diffusion solution, testing airflow, measuring space and looking at any air handling solutions you might have. We use a unique diagnostic tool to decide n the most suitable unit, scent setting levels and programme times while working on the most cost-effective way for you to achieve your scenting goals.